Take-Two Interactive CEO Strauss Zelnick recently commented on the company's staggered platform release strategy, particularly regarding the highly anticipated Grand Theft Auto VI. Zelnick acknowledged that delaying the PC release of GTA 6 will cost the company approximately 40% of its projected revenue – a significant portion typically generated from PC sales. However, Take-Two remains committed to its established release model, opting against simultaneous launches across all platforms.
This strategy aligns with the historical release pattern of the GTA series, where PC releases have consistently been delayed. This delay, in part, stems from Rockstar Games' complex relationship with the modding community. Importantly, Zelnick clarified that this decision is independent of any perceived decline in PlayStation 5 or Xbox Series X|S console sales; GTA 6's release strategy will not change to address this.
Assuming a fall 2025 release for other platforms, PC gamers can likely expect to wait until 2026 to play GTA 6. The game's launch carries immense weight, not just for Take-Two Interactive, but for the entire gaming industry. The initial teaser trailer shattered several YouTube records, fueling anticipation that GTA 6 could potentially surpass the $1 billion sales mark, a significant milestone that could positively impact the entire gaming market.
