Microsoft and Activision Blizzard's New Strategy: AA Games for Mobile
Microsoft and Activision have formed a new team within Blizzard, primarily composed of King employees, to develop smaller-scale, AA games based on existing franchises. This strategic move follows Microsoft's acquisition of Activision Blizzard and aims to bolster their mobile gaming presence.
King's Expertise Fuels Mobile Game Development
This new team leverages King's extensive experience in creating successful mobile titles like Candy Crush. The focus is expected to be on mobile adaptations of popular Blizzard IPs. While King previously developed Crash Bandicoot: On the Run! (since discontinued) and announced a Call of Duty mobile game (status unclear), this new initiative represents a more significant commitment to mobile gaming within the Blizzard ecosystem.
Microsoft's Mobile Ambitions
Microsoft's CEO, Phil Spencer, has publicly emphasized the importance of mobile gaming for Xbox's future growth. The Activision Blizzard acquisition, he stated, was largely driven by the desire to gain a stronger foothold in the mobile market, a capability Microsoft previously lacked. This strategy complements their ongoing development of a competing mobile app store to challenge Apple and Google.
Addressing the Rising Costs of AAA Development
The creation of this new team also reflects Microsoft's response to the increasing costs associated with AAA game development. By experimenting with smaller, more agile teams focused on AA titles, they aim to explore alternative development models and potentially reduce financial risks.
Speculation on Potential Projects
The announcement has sparked considerable fan speculation about the team's upcoming projects. Possible candidates include mobile versions of established franchises, such as a World of Warcraft mobile experience similar to Wild Rift, or a mobile Overwatch title comparable to Apex Legends Mobile or Call of Duty: Mobile. The future of mobile gaming within the Microsoft and Activision Blizzard universe is certainly one to watch.
