A recent GEM Partners survey reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.
This reach score is a proprietary metric calculating the daily brand interactions via apps, games, music, videos, and manga. The survey, conducted monthly, sampled 100,000 Japanese individuals aged 15-69.
Pokémon's dominance stems largely from its App Games category performance (50,546 points, 80% of the total). The enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket significantly contributed to this success. Further boosting its reach were substantial scores in Home Video (11,619 points) and Video (2,728 points), fueled by collaborations like the Mister Donut partnership and the rising popularity of collectible card games.
The Pokémon Company's 2024 financial report underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.
The Pokémon franchise encompasses a diverse range of media, including video games, animation, movies, card games, and more. Managed collaboratively by Nintendo, Game Freak, and Creatures, under The Pokémon Company umbrella (established 1998), the franchise maintains a coordinated brand strategy.
