Gordon Ramsay, the renowned chef, is the latest celebrity to join Supercell's lineup of collaborations. He'll be featured in Hay Day, starting today, showcasing a surprisingly calm demeanor. Ramsay steps into the shoes of the absent Greg, introducing new in-game events and features.
Supercell's previous collaboration with Erling Haaland seemingly opened the floodgates for celebrity partnerships. However, even seasoned observers were surprised by the addition of the Kitchen Nightmares and Hotel Hell star. The game features humorous trailers highlighting Ramsay's newfound tranquility, even including an apology video for past Hell's Kitchen contestants.
From today until the 24th, Ramsay replaces Greg, who's supposedly off on a fishing trip. This collaboration brings a wave of new content, including special events and additional features.
A Change of Pace While the famously fiery chef's calm persona is unexpected, it's not his first foray into mobile gaming. He already has several mobile apps based on his television shows. Ramsay's inclusion further emphasizes Supercell's growing focus on celebrity partnerships.
Interestingly, Supercell isn't limiting itself to fictional characters; real-life celebrities are equally prominent in their collaborations. Considering the generally older demographic of Supercell's fanbase, this strategy appears to be a calculated move to resonate with a wider audience.
New to Supercell games? Check out our Hay Day tips and tricks guide for a head start! Learn essential mechanics and more to enhance your gameplay.
