Analyst Matthew Ball's controversial suggestion that a $100 price point for AAA games could revitalize the industry sparked a debate among gamers. A recent survey gauged player willingness to pay this price for a standard edition of Grand Theft Auto 6. Surprisingly, over one-third of nearly 7,000 respondents indicated they would pay $100 for the base game, despite the industry trend towards expensive, expanded editions.
Ball's assertion, which recently gained significant online traction, posits that Rockstar and Take-Two Interactive could set a precedent for other publishers by adopting this pricing strategy.
Rockstar has confirmed updates for Grand Theft Auto V and Grand Theft Auto Online in 2025, aiming to bring the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain undisclosed, the update likely encompasses more than just graphical enhancements.
A potential expansion includes bringing the GTA+ subscription service, currently exclusive to PlayStation 5 and Xbox Series X|S consoles, to PC players. Additionally, certain features present in the console versions of Grand Theft Auto Online, such as Hao's high-performance car modifications, are absent from the PC version. The possibility of these features, including extreme turbo-tuning, becoming available on PC is high.
