Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. This collaboration marks a significant expansion of MGTM's reach, leveraging Lovato's popularity to boost awareness and fundraising.
Lovato's involvement extends beyond simple endorsements. She'll be featured in several popular mobile games, including Subway Surfers, Peridot, Avakin Life, and Top Drives. Players can acquire Lovato-themed avatars, with all proceeds benefiting environmental projects.
PlanetPlay's commitment to environmental sustainability is evident in its past collaborations with celebrities like David Hasselhoff and J Balvin. Unlike many fleeting celebrity endorsements, MGTM's broad scope and participation across multiple games suggest a potentially impactful contribution to environmental initiatives.
This collaboration offers a triple win: increased awareness for environmental causes, engagement for Lovato's fans, and added exposure for participating game developers. For those interested in exploring the games involved, PlanetPlay recommends checking out their list of the best mobile games of 2024.
