Ubisoft's next big release, Assassin's Creed Shadows, arrives next Thursday, and its performance could significantly impact the company's future. A new video, surprisingly labeled a "TV commercial," was recently released on Ubisoft's official YouTube channel. While the video itself is undeniably impressive—smooth, cinematic, and visually stunning—the choice to promote the game primarily through traditional media, and to post a TV ad on YouTube, is somewhat perplexing. This unconventional approach raises questions about the company's marketing strategy and doesn't entirely instill confidence.
However, setting aside speculation, the video effectively highlights the contrasting gameplay and fighting styles of the two protagonists. The depiction of Japan is breathtaking, although a one-minute cinematic offers only a limited glimpse of the full game. Ultimately, a final judgment will have to wait until the game's release.
