The highly anticipated RTX 5090 and RTX 5080 GPUs from Nvidia are set to launch on January 30th. Our RTX 5090 review hailed it as the fastest consumer graphics card available, fueling immense excitement. Despite their hefty price tags—$2,000 for the RTX 5090 and $1,000 for the RTX 5080—demand is exceptionally high. However, reports suggest extremely limited stock, with one UK retailer claiming to have only a "single-digit" number of RTX 5090 units.
This scarcity has led to an unusual scene outside a Micro Center store in Tustin, California. Days before the launch, individuals have set up tents, sparking debate on whether these are dedicated gamers or potential scalpers aiming to profit from the limited supply. Images circulating on Reddit and the Unofficial Micro Center Discord server show multiple tents occupied by individuals awaiting the release.
One camper, in a Reddit thread, clarified that their group intends to purchase the cards for personal use, emphasizing their commitment to avoiding resale. They also highlighted the respectful atmosphere among those waiting. Reports indicate a growing number of campers, with estimates reaching up to ten tents and 24 people at the Tustin location.
Micro Center, in a pre-launch YouTube video, advised against camping, citing the inclement January weather. Their distribution strategy involves a voucher system, ensuring a first-come, first-served approach. Customers will not be able to choose a specific model, with a one-card-per-customer limit in place. While discouraging camping, Micro Center still recommends early arrival to secure a purchase.
Nvidia GeForce RTX 5090 – Images
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This situation mirrors previous GPU launches, notably the RTX 3070 release in 2020, documented by YouTuber Austin Evans at the same Tustin Micro Center. The anticipation and potential for scarcity are clearly driving significant interest and unconventional measures from prospective buyers.