The Battle Cats, a mobile tower defense game featuring an army of quirky feline warriors, is celebrating its 12th anniversary! To mark this milestone, developer Ponos has launched a new ad campaign, "The Way of the Cat," set in Japan's Sengoku period.
This unique campaign blends the historical setting's artistic elements and strategic warfare with the game's signature humor and its iconic cat food cans. The collaboration with R/GA resulted in a series of cinematic commercials that are both visually stunning and entertaining. The campaign aims to highlight the game's strategic depth and attract new players.
Ponos' COO and Managing Director, Seiichiro Sano, stated, "As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way."
Need help optimizing your feline fighting force? Check out our Battle Cats tier list!
Ready to join the battle? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news by following the official Facebook page or visiting the official website.
