World of Tanks Blitz stages epic cross-country tank tour to celebrate Deadmau5 collaboration. A decommissioned, graffiti-covered tank is traveling across the United States, promoting the game's recent partnership with the famed electronic music producer.
The fully street-legal tank, which made a timely appearance at The Game Awards in Los Angeles, is a unique marketing stunt. Fans who spotted and photographed the tank have a chance to win exclusive merchandise.
The Deadmau5 collaboration in World of Tanks Blitz is now live, offering players the opportunity to acquire the exclusive Mau5tank – a vehicle equipped with lights, speakers, and music. The event also includes themed quests, camos, and cosmetic items.
The playful nature of this marketing campaign highlights the game's embrace of gamification. While some hardcore military simulation enthusiasts might disapprove, the stunt is ultimately a fun and harmless way to promote the game. This isn't the first time a company has used a similar tactic, but it's certainly a memorable one, especially for those who appreciate a bit of unexpected spectacle.
If this unusual marketing campaign piques your interest in World of Tanks Blitz, consider checking out available promo codes for an in-game advantage.
